| This article is written from the Real World perspective |  |
| Marvel Toys | |||||||||||||||||||||||||||||||||||||||
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| Current Name | Marvel Toys | ||||||||||||||||||||||||||||||||||||||
| Role | Merchandise Manufacturer | ||||||||||||||||||||||||||||||||||||||
| Predecessor(s) | Charon Toys Toy Biz | ||||||||||||||||||||||||||||||||||||||
| Founded | 1988 | ||||||||||||||||||||||||||||||||||||||
| Fate | Shut Down (2007) | ||||||||||||||||||||||||||||||||||||||
| Key Figure(s) | Avi Arad Isaac Perlmutter | ||||||||||||||||||||||||||||||||||||||
| Parent Company | Marvel Entertainment | ||||||||||||||||||||||||||||||||||||||
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Marvel Toys, formerly known as Toy Biz and sometimes spelled as ToyBiz, was a company who produced toys based on Marvel Comics characters and for the series X-Men, Iron Man, Fantastic Four, Spider-Man, The Incredible Hulk, Silver Surfer, Spider-Man Unlimited, and The Avengers: United They Stand.
History[]
The company started off as a Canadian family company who produced school supplies. The company expanded and was eventually purchased by Isaac Perlmutter. In 1993 they made an exclusive royalty-free deal with Marvel to produce toys on their characters, giving Marvel forty-six percent control. Avi Arad joined the company later that same year. They then expanded to other license including Hercules: The Legendary Journeys and Xena: Warrior Princess. Toy Biz then partially acquired Marvel, but when the comic company faced bankruptcy control for the company became an issue in courts. Marvel survived bankruptcy and merged with Toy Biz to become Marvel Enterprises with Toy Biz being a division. When Marvel became Marvel Entertainment, Marvel toys continued using the Toy Biz logo while other toys they produced would use Marvel Toys. In 2006, Marvel signed a deal with Hasbro and ending its deal with Toy Biz. The courts forced Marvel to pay a settlement to Toy Biz due to prematurely ending their deal. Toy Biz attempted deals with other superheroes and characters but sales remained low. In 2007, the division was shut down.